What is included in a complete corporate identity design service?
A complete corporate identity design encompasses brand discovery, strategic positioning, visual identity development (logo, colors, typography, imagery), brand guidelines, and implementation support. We begin by uncovering your brand's essence through research and stakeholder interviews, then develop a strategic framework that informs all creative decisions. The result is a cohesive brand system that works across all touchpoints—from business cards and websites to signage and communications—ensuring consistent, powerful brand expression.
How long does a corporate identity design project typically take?
Project timelines vary based on scope and complexity, but most comprehensive corporate identity projects take 3-6 months from discovery to final delivery. Brand discovery and strategy phases typically require 4-8 weeks, followed by 6-10 weeks for identity design and refinement. Implementation and rollout timelines depend on the breadth of applications needed. We work collaboratively with your team throughout, ensuring thorough stakeholder input while maintaining momentum toward launch deadlines.
What is the difference between brand strategy and brand identity?
Brand strategy defines the strategic foundation—your positioning, value proposition, target audiences, messaging architecture, and competitive differentiation. It answers 'who you are' and 'why you matter.' Brand identity is the visual and verbal expression of that strategy—your logo, color palette, typography, imagery style, and tone of voice. It's how your brand looks, sounds, and feels. Strategy comes first and informs all identity decisions, ensuring your visual brand authentically represents your strategic positioning.
Can you work with businesses outside of Singapore?
Yes, we serve clients across Singapore, Malaysia, Vietnam, and throughout the Asia-Pacific region. Our collaborative approach includes remote workshops, virtual stakeholder interviews, and digital collaboration tools that enable seamless project execution regardless of location. We've successfully delivered corporate identity projects for organizations across multiple Asian markets, adapting our process to accommodate time zones, cultural considerations, and regional market dynamics while maintaining our rigorous strategic and creative standards.
What industries do you specialize in for corporate identity design?
We have extensive experience across 15+ industries including healthcare, life sciences, B2B services, government and public sector, technology, financial services, venture capital, professional services, arts and culture, construction, marine, food and beverage, retail, environmental services, and eldercare. This cross-industry expertise allows us to bring fresh perspectives while understanding sector-specific challenges, compliance requirements, and stakeholder expectations that influence effective brand positioning and identity development.
How much does corporate identity design cost?
Investment varies based on project scope, complexity, and deliverables required. Comprehensive corporate identity projects typically range from mid-five to six figures, encompassing discovery, strategy, identity design, guidelines, and initial implementation support. We offer flexible engagement models and can tailor scope to budget parameters. Importantly, qualifying businesses can reduce project fees by up to 50% through Enterprise Singapore's EDG branding grant, which we help clients navigate.
What is brand discovery and why is it important?
Brand discovery is the foundational research phase that uncovers your organization's true essence, culture, ambitions, and market context. Through stakeholder interviews, customer research, competitive analysis, and collaborative workshops, we identify insights that inform strategic direction and differentiation opportunities. This phase is critical because it ensures your brand strategy and identity are grounded in authentic truths about your business rather than assumptions, resulting in positioning and visual expression that genuinely resonates with audiences and stands the test of time.
Do you provide brand implementation support after identity design?
Yes, we offer comprehensive implementation support including brand guidelines development, application design (stationery, digital assets, signage), brand implementation workshops for internal teams, and ongoing consultancy to ensure consistent rollout. Our guidelines provide clear direction for applying your identity across all touchpoints, while workshops equip your team to become effective brand stewards. We remain available for guidance as you deploy your new identity, ensuring it maintains integrity and impact throughout implementation.