Company Branding Package with Pricing Breakdown | Guide

When it comes to building a successful brand, the importance of a clear and strategic branding package cannot be overstated. For small and medium-sized businesses (SMBs) and startups in Singapore, a well-defined branding package is crucial for creating a strong market presence. However, understanding what’s included in a branding package and how much it costs can be overwhelming, especially with the wide variety of services available.

In this blog, we’ll provide a comprehensive breakdown of branding package pricing in Singapore, analysing the current market trends. We’ll help you understand the different pricing tiers, the key factors that affect cost, and what to expect when choosing the right package for your business.

Key Takeaways:

• Branding packages in Singapore vary depending on the scope of work, with prices ranging from SG$600 to SG$10,000+.
• Small businesses may benefit from entry-level packages, while larger businesses or those looking to rebrand should consider mid or premium-tier options.
• Always clarify deliverables, timelines, and ownership before signing a contract.
• Local grants can help offset some of the branding costs for businesses in Singapore.

What the Singapore Market Shows?

To give you a clearer idea of what to expect when budgeting for a branding package in Singapore, let’s start by analysing some of the available pricing signals from local agencies and global sources.

1. Local Pricing Signals

In Singapore, a complete branding package that includes visual identity, brand guidelines, and templates typically costs between SG$2,000 and SG$5,000. This is often suitable for businesses looking to establish a solid brand identity with a professional and consistent look.

2. Range of Service Levels

For smaller businesses, logo design packages typically range between SG$600 and SG$1,500. This tier includes the essentials, such as logo creation and basic branding elements like typography and colour schemes.

3. Lower-End Freelance/Entry Offers

For businesses on a tight budget, some freelance designers or agencies offer logo packages for as little as US$47 (approximately SG$65). While these are cost-effective options, they usually provide limited design work and fewer revisions, which may not be suitable for businesses that require a more comprehensive branding solution.

4. Global Context and Influence

Globally, branding packages can range anywhere from US$1,000 for basic services up to US$100,000 for large-scale brand strategies. While Singapore’s agencies offer more affordable entry-level packages, higher-tier services in Singapore may still align with global standards for businesses aiming for a more expansive reach.

5. Key Takeaway for Singapore SMBs

In Singapore, you will typically find three types of branding packages:

• Basic: Visual identity (logo and basic elements)
• Mid-Tier: Visual identity, brand guidelines, and some collateral
• Premium: Full branding strategy, identity design, and collateral for digital and physical platforms

The "mid-tier" package typically starts at SG$2,000.

Ready to build a brand that stands out in Singapore's competitive market? Contact Vantage today to explore branding packages designed specifically for your business.

What Does a Branding Package Mean?

A branding package is a comprehensive suite of visual and strategic elements that define your company’s identity and how it communicates with the world. It typically includes:

• Visual Identity: This includes your logo, colour palette, typography, and other graphic design elements that make your brand instantly recognisable.
• Brand Voice: The tone, language, and messaging your brand uses to communicate with your audience across different touchpoints.
• Brand Guidelines: A set of rules that outlines how to use the brand elements consistently across all media (online, print, social).
• Collateral: This includes business cards, letterheads, brochures, social media graphics, and other materials that visually communicate your brand to customers.

A clear branding package can help businesses ensure that they maintain a consistent image, build trust with their audience, and stand out in a competitive market.

Also Read: Top Creative Agencies in Singapore to Explore

Tiered Pricing Breakdown in Singapore

Branding packages in Singapore are available in three main tiers, each catering to different business needs and budgets.

Basic Tier

• Included: Logo, colour palette, and typography
• Price Range: SG$600 – SG$1,500
• Ideal for: Startups or small businesses looking for a simple yet professional brand identity. This package is suitable for companies that need the essential components of a brand but don’t require extensive collateral or guidelines.

Mid-Tier

• Included: Visual identity + brand guidelines + social media templates + business stationery
• Price Range: SG$2,000 – SG$5,000
• Ideal for: Growing businesses that need a more cohesive brand strategy with a consistent visual and verbal identity across multiple touchpoints. This package is suitable for companies looking to establish a more professional and recognisable brand presence.

Premium Tier

• Included: Full brand strategy, identity design, collateral (digital and physical), and application across channels (e.g., website, print media, packaging, and social media).
• Price Range: SG$5,000+
• Ideal for: Established businesses or companies looking to rebrand or expand their market presence. This package includes a comprehensive branding strategy and all the assets needed to launch and maintain a strong brand presence across multiple platforms.

Cost Drivers to Understand

Several factors influence the cost of a branding package. Understanding these will help you determine the right package for your needs:

• Scope of Work: A logo design package will be significantly cheaper than a full brand strategy with collateral.
• Agency vs. Freelancer: Agencies typically charge more due to their team-based approach and expertise, while freelancers may offer lower prices but may have limited services or availability.
• Custom vs. Template-Based Work: Custom design work will cost more than using pre-designed templates.
• Number of Deliverables: More deliverables (such as multiple collateral designs or templates for different platforms) will increase the cost.
• Market Positioning: If your business aims to compete internationally, you may need a more comprehensive branding package that can scale across different markets.
• Rights and Output Formats: Clarify who owns the design files and the formats delivered (e.g., PSD, AI, PNG) to avoid additional costs later.

What to Ask Before You Sign?

Before committing to a branding package, make sure to ask the following questions to ensure you’re getting value for your money:

• What exactly is included? Be clear about the deliverables.
• How many revisions are allowed? Understand how many times the design can be altered before additional fees are incurred.
• What is the timeline? Get a clear idea of how long the branding process will take.
• Who owns the design files? Make sure you have full ownership of the design files once the work is completed.
• What is the cost for future updates or changes? Understand the costs associated with revising your branding later on.
• How will the brand impact be measured? Discuss how the success of your brand’s implementation will be evaluated.
• Are there any local grants or incentives? Check if any government grants or subsidies can reduce your branding costs.

Sample Pricing Scenarios for Singapore SMEs

Here are three sample pricing scenarios to give you an idea of what you might expect:

• Scenario A: A startup launching with logo and identity only (budget ≈ SG$800).
• Scenario B: An established SMB rebranding (identity, guidelines, and collateral) (budget ≈ SG$3,500).
• Scenario C: A growth company needing a full brand strategy, identity, and application across channels (budget SG$10,000+).

Sample Cost Breakdown:

• Logo/Visual Identity: 30%
• Brand Collateral: 40%
• Brand Guidelines: 20%
• Implementation: 10%

Also Read: What Does a Branding Agency Do? Comprehensive Guide

How to Choose the Right Package for You?

Choosing the right branding package depends on your business stage and goals. Here’s how to ensure you make the right choice:

• Match the scope to your business stage: A new startup may only need basic branding, while an established business may require a comprehensive package.
• Don’t opt for the lowest price: Ensure the package includes all necessary components, even if it costs a bit more.
• Consider the long-term value: Branding isn’t just a design cost, it's an investment that pays off in customer loyalty and business recognition. Make sure the package aligns with your long-term goals.

Local Singapore Tips

When choosing a branding agency or freelancer in Singapore, here are some tips to help you navigate the local market:

• Compare portfolios: Look at previous work to ensure the agency’s style matches your vision.
• Understand the contract terms: Be aware of GST, contract clauses, and other local legalities.
• Look for government funding: Explore the Enterprise Development Grant (EDG) and other local funding schemes that can help cover branding costs.
• Consider cultural nuances: Work with agencies that understand the multicultural nature of Singapore’s market, especially if you plan to expand into Southeast Asia.
• Plan for scalability: Choose a branding package that will grow with your business.

If you’re ready to take your brand to the next level, it’s time to evaluate your needs and find the right branding package for your business. Get a branding strategy session with us and kickstart your branding journey.

FAQs

1. What’s included in a basic branding package?‍

A basic branding package typically includes logo design, colour palette, and typography. These are the foundational elements that help establish the visual identity of your brand.

2. Why do branding packages vary in price?‍

Prices vary depending on the scope of work, from logo design to full brand strategy and collateral. The complexity of the design, the number of revisions allowed, and whether additional assets such as business cards, website elements, or packaging designs are included can also affect the price.

3. Should I go for a freelancer or an agency for branding?‍

Freelancers are more affordable, but agencies offer a wider range of services and more experience. Agencies often have a team of specialists, including strategists, designers, and project managers, ensuring a more holistic approach to branding.

4. How long does it take to complete a branding package?‍

A branding package can take anywhere from 2 to 6 weeks, depending on the complexity. For a basic logo and visual identity package, it may take around 2 weeks, while a more comprehensive package involving detailed brand strategy, multiple revisions, and collateral design may take up to 6 weeks. 

5. Are there any grants available for branding in Singapore?‍

Yes, there are grants like the Enterprise Development Grant (EDG) that can help with branding costs.  The EDG is specifically designed to assist Singapore-based businesses in upgrading their operations, including branding and marketing activities.